BoxOfficeMojo.com has a new article giving readers a preview of the Twilight Saga – Eclipse.
After Twilight, the first entry in The Twilight Saga before the franchise was called “The Twilight Saga,” became a box office sensation in 2008, ultimately grossing $192.8 million, its sequel, New Moon, was dubbed one of the most-anticipated movies of 2009. It did not disappoint, drawing massive crowds out of the gate and finishing the year with nearly $290 million and counting. While the first two movies had pre-Thanksgiving launches, the third, Eclipse, has been aligned with the Independence Day holiday, in part, because the next Harry Potter reclaimed that series’ historical pre-Thanksgiving slot. Eclipse is scheduled for Wednesday, June 30, or only seven months after New Moon.
Odds are that Eclipse won’t reach the heights of New Moon, given the history of closely-timed, serialized sequels. The Matrix Revolutions, Pirates of the Caribbean: At World’s End and even Back to the Future Part III all grossed significantly less than their predecessors. When a second movie is hotly-anticipated after the first movie’s success, it’s highly unlikely that the next picture will even maintain the momentum (The Lord of the Rings and Harry Potter being notable exceptions), and signs from New Moon’s run suggest that The Twilight Saga will follow the pattern. New Moon had one of the biggest openings of all time, was extremely front-loaded and probably wasn’t as well-liked as the first Twilight: Box Office Mojo readers gave it a “C+,” compared to the first movie’s “B.” Also, the vampire fad could show fatigue by the summer, given the flood of vampire-themed TV shows, movies and paraphernalia in the market.
However, it would be silly to bet against Eclipse’s chances at being a big box office draw in its own right. The Twilight brand is so strong right now that even a massive drop-off would mean a near blockbuster run for Eclipse, there are few other offerings this summer that will be as attractive to younger females, and there’s always the possibility that it pulls a Harry Potter in terms of longevity. With no trailer available at publication time, it remains to be seen how Summit will up the ante in its marketing campaign.
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